Going Viral On TikTok

On video-sharing TikTok, the #PurpleShampooChallenge hashtag has been viewed almost 70 million times, as users struggle to get their head around why teens are applying entire bottles of toning shampoo to their dry hair, then leaving it sit for 24 hours.
TikTok, whose parent company, ByteDance, is based in China and is therefore beholden to its government's censorship regime, has used its algorithm to suppress content documenting the protests in Hong Kong It's important to remember that our feeds are political, even and perhaps especially when they espouse no politics at all.



The ban, which has yet to be officially confirmed, did not stopped all users from sharing images of Peppa as some have begun sharing under the alternative hashtags #PiggyPiggy and #PeppaPeppa. TikTok, more than networks, is unusually reliant on memes for much of its content.
Dance music producer and DJ, Alan Walker utilized TikTok to help market his song, Different World.” Walker asked fans to record themselves doing their part for the environment (e.g., pick I Used To Be So Beautiful Now Look At Me up a piece of garbage) with the hashtag #DifferentWorld. For those with blonde hair, Rita advises only using purple shampoo once every two weeks, in order to avoid ruining the color.

It is a mobile video creation and editing app that lets you create your own music video and photo slideshow easily. There are currently 105.9m views of videos with the hashtag #DifferentWorld. In conjunction with YouTube, comes Twitter, Reddit, Instagram, or Facebook and these short TikTok videos are everywhere online.
On April 28th, 2018, the Chinese government imposed a censorship to ban all videos featuring the cartoon character Peppa Pig from the app. Tik Tok is one of the most famous mobile apps these days. 11 On April 17th, after news spread about the ban media outlets like The Quint 10 suggested that, "The ban is likely to trigger a spurt of forums filled with information on third-party stores from where #TikTok can be downloaded" (shown below).

Leveraging this brand pillar, TikTok launched a new marketing campaign with the tagline, #ImaDoMe.” It's simple, clearly communicates TikTok's brand message, and packs a lot of punch in one hashtag. TikTok, like Snapchat and Instagram , have many face filters to choose from along with "faces" for pets which add accessories like hats.