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Heidi Zak Of Thirdlove

Heidi Zak (left) and Ra'el Cohen, founders of ThirdLove. With so many shapes, sizes, and needs, the process of creating a flawless bra bubbled up a number of challenges, one of which was moving beyond the brick and mortar experience and developing better bra sizing and fit without ever meeting the woman in person.
ThirdLove, the data-driven bra company founded in 2013 by former Google marketer Heidi Zak (who was inspired after she struggled to find a bra that didn't gap or tug), has gained a reputation for making some of the best-fitting bras and having one of the easiest at-home try-before-you-buy programs.



Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
Women can now size themselves accurately in the comfort and privacy of their own homes using the ThirdLove Bra Sizing App , in addition to a Fit Finder quiz facility on the company's website, while the company has also developed half-cup sizes for all cups from A to E.

ThirdLove, whose advertisements you've probably heard on whatever podcasts you listen to, has built a brand out of supplying an impressive number of sizes and colors of bras for women of varied body types—an obvious counterpoint to the homogeneous glamazon” look championed by Victoria's Secret—and ensuring they actually fit.
One that includes adjustable lighting, digital measuring systems, three different types of dressing rooms and 78 bra sizes to choose from. Thirdlove innovated a fuller range that acknowledged the variety of women's bodies, including half-cup sizes that allowed for an even greater level of precise measurement.

Our team in Chico are experienced fit stylists who consult with our customers on their particular bra fit issues. First, they wanted an online brand that enabled women to shop Heidi Zak co-CEO ThirdLove from comfort and security of their home. She was proposing an ecommerce company solving a pain point few VCs intrinsically get: How horrible bra shopping is for most women.

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